Why Untitled?
After nearly a decade in hospitality—and just as long working alongside small business owners —I kept noticing the same challenge:
Marketing is non-negotiable. But hiring a full-time director? That’s not always in the cards. Most small teams are left juggling strategy, content, emails, SEO, and social—on top of, well, everything else.
That’s where Untitled comes in.
We offer flexible, high-level marketing support for brands that want experience, clarity, and consistency—without the overhead. No bloated retainers. No interns to train. Just thoughtful, strategic partnership tailored to what you actually need.
Why Untitled? Because this is your story—not mine.
We’re just here to help you tell it well.
It’s marketing that fits you. Not the other way around.
My path here wasn’t exactly linear.
I started with a biology degree and a career in environmental science—turns out, I was less interested in field reports and more obsessed with the way people work, connect, and build things. When I moved to Dallas, I found myself in hospitality…and immediately, it clicked.
What started as a role in operations quickly turned into sales and marketing. And over time, I helped grow that boutique business from one venue to eight as well as a catering arm. I led the marketing and branding team, built strategy from the ground up, and learned how to scale without losing the soul.
Even after moving to Chicago to support my husband’s career, the company kept me on remotely—which told me something: I was good at this. But more importantly, I cared about it.
I’ve always had a soft spot for small businesses. I come from a long line of small business owners. I’ve seen firsthand the grit, vision, and heart it takes to build something from the ground up—and how easy it is to burn out trying to do it all. Eventually, it was time to build something of my own. Untitled was born from the belief that there’s a better way to support small businesses: with strategy, heart, and a whole lot less stress.
01.
Who I Work With
Creative entrepreneurs tend to find their way here again and again.
Photographers. Designers. Brand builders. The ones with vision, taste, and a million ideas—but no time to tie it all together. If you’ve got a strong voice (or the start of one), I can help you sharpen it, stretch it, and show up with the kind of consistency that actually moves the needle.
Whether you're launching something new or just tired of white-knuckling your marketing calendar every month, you're in the right place. I bring strategy, structure, and breathing room—so you can get back to doing what you do best.
And while creative businesses are my sweet spot, I work with anyone ready to lead with clarity.
02.
What Sets Me Apart
I’ve always been the person who figures it out.
With a background that spans science, hospitality, digital marketing and brand strategy, I’ve learned to adapt quickly, listen closely, and solve problems with both creativity and precision. I’m equal parts strategist and doer—someone who can see the big picture, then break it down into next steps that actually get done.
As a perfectionist, I bring a deep sense of care to every detail. Your marketing won’t just be consistent—it will feel aligned, intentional, and unmistakably you.
This work isn’t about following trends or checking boxes. It’s about building something real, rooted in your voice, and built to last.
03.
How I Work
No two businesses are the same—neither is the way we work together.
My approach is always collaborative, intentional, and adaptable to what you need most. Sometimes that means stepping in with a clear strategy and plan of action. Other times, it looks more like co-creating, helping you shape a voice, a vision, or a marketing rhythm that finally feels sustainable.
I’m not here to put you in a box. I’m here to build something with you—something that sounds like you, sells for you, and grows with you.
A few things that make me, me...
My favorite thing in the world is to laugh—and I’m naturally drawn to people who don’t take themselves (or life) too seriously. My world revolves around the people I love: my husband, my family, and the friends who feel like both.
At home, I’m kept company by Blanche, our gentle Great Pyrenees, and Finn, our dramatically charming orange cat. I love to cook and bake, appreciate great wine and even better food, and consider eating out a true hobby. Travel is my favorite form of inspiration—I almost always have a trip in the works, because planning is half the fun.
I like to say I’m aging into my personality: always reading, needlepointing, and rearranging the furniture. An early bedtime is my idea of a good time.
At the center of it all? My faith and my family keep me grounded—and remind me what really matters.
